Platform Overview
Welcome to Tandem Beam, the comprehensive advertising attribution and tracking platform. This overview will help you understand the platform's architecture, capabilities, and how it can transform your advertising measurement.
What is Tandem Beam?
Advanced Attribution Platform
Tandem Beam provides comprehensive attribution tracking across multiple advertising platforms, enabling accurate measurement of customer journeys from first touch to conversion.
Multi-Tenant Architecture
Built with enterprise-grade multi-tenancy, enabling agencies and businesses to manage multiple client accounts with complete data isolation and customized configurations.
Core Components
SkyBeam Edge Tracking
Server-side tracking at the network edge
SkyBeam operates at the Cloudflare edge, providing passive tracking capabilities that capture user behavior without requiring client-side JavaScript. This approach offers several key advantages:
- Ad-blocker resistant tracking
- Zero impact on website performance
- First-party data collection in client's domain
- Global edge deployment for low latency
ClickBeam Client-Side Tracking
JavaScript library for rich event tracking
ClickBeam is our lightweight JavaScript tracking library that captures detailed user interactions and events. It complements SkyBeam by providing rich client-side data collection:
- Custom event tracking and user interactions
- Enhanced conversion attribution and customer data
- Offline event queuing and retry mechanisms
- Session coordination with SkyBeam for unified tracking
Platform Integrations
Tandem Beam integrates with all major advertising platforms, enabling automatic conversion tracking and attribution across your entire marketing stack.
Ready to Get Started?
Now that you understand the platform overview, here are your next steps to start tracking conversions.