Value Attribution Dashboard

See which platforms and campaigns drive real revenue. The Value Dashboard provides ROI visibility with first-touch and last-touch attribution models.

Advanced Feature
Revenue Analytics

What is Value Attribution?

The Value Attribution Dashboard answers the questions every advertiser asks:

Which platforms drive revenue?

See revenue breakdown by Google Ads, Meta, LinkedIn, TikTok, and other platforms.

Which campaigns perform best?

Identify top-performing campaigns ranked by revenue contribution.

First-touch or last-touch?

Compare attribution models to understand the full customer journey.

Access: Navigate to your advertiser and click the Value tab in the sub-navigation.

Hero Metrics

The dashboard displays four key metrics at a glance:

Total Revenue

Sum of all conversion values (purchases, leads with value) in the selected date range. If you see "Value not tracked", ensure your events include the value field.

Conversions

Total count of conversion events: purchases, leads, and sign-ups. All high-value events that indicate customer intent or completed transactions.

Conversion Rate

Percentage of sessions that resulted in a conversion. Calculated as (Conversions / Sessions) x 100. Shows total session count below.

Average Order Value

Average revenue per conversion. Calculated as Total Revenue / Conversions. Helps identify high-value customer segments.

Platform Performance Table

The Platform Performance table breaks down metrics by advertising platform:

Table Columns

Platform Advertising platform name (Google Ads, Meta, LinkedIn, TikTok, Pinterest, etc.) or "Organic/Direct" for non-attributed traffic
Revenue Total revenue attributed to this platform
Conversions Number of conversion events from this platform
Conv Rate Platform-specific conversion rate (Conversions / Sessions from this platform)
AOV Average Order Value for this platform
Sessions Total sessions attributed to this platform
Tip: Use this table to identify which platforms have the best conversion rates and highest AOV. A platform with fewer sessions but higher conversion rate may be more valuable than one with high traffic but low conversions.

Top Campaigns by Revenue

The campaign table shows your top 20 campaigns ranked by revenue contribution:

Campaign Data

Campaign UTM campaign name (utm_campaign parameter)
Source / Medium Traffic source and medium (utm_source / utm_medium)
Platform Detected advertising platform (inferred from UTM source or click IDs)
Revenue Total revenue from this campaign
Conversions Number of conversions from this campaign

Attribution Models

Use the dropdown to switch between attribution models:

First-Touch Attribution

Credits the first touchpoint in the customer journey. The platform that originally brought the visitor to your site gets full credit for the conversion.

Best for: Understanding which platforms drive awareness and acquisition.

Last-Touch Attribution

Credits the last touchpoint before conversion. The platform the visitor came from immediately before converting gets full credit.

Best for: Understanding which platforms close deals and drive final conversions.
Compare both models: A platform that scores high on first-touch but low on last-touch is great at bringing new visitors but may need better remarketing. The reverse indicates a platform that's good at closing but doesn't drive discovery.

Date Range Selection

Filter data by time period using the date range dropdown:

7
Last 7 days
30
Last 30 days
90
Last 90 days
Custom
Pick dates

When "Custom" is selected, date pickers appear to set a specific date range.

API Access

All Value Attribution data is available via API for integration with data warehouses, custom dashboards, and reporting tools.

Available Endpoints

GET
/api/reports/value/summary
Total revenue, conversions, conversion rate, AOV
GET
/api/reports/value/by-platform
Platform breakdown with attribution model parameter
GET
/api/reports/value/top-campaigns
Top campaigns by revenue with limit parameter
View Full API Documentation ->

Best Practices

Include value in purchase events: Make sure your purchase events include the value and currency fields for revenue tracking.
Use consistent UTM tagging: Ensure all paid campaigns use UTM parameters (utm_source, utm_medium, utm_campaign) for accurate campaign tracking.
Compare attribution models regularly: Check both first-touch and last-touch to understand the full customer journey, not just one perspective.
Look beyond revenue: Conversion rate and sessions matter too. High revenue from few sessions might indicate a saturated audience.

Next Steps

Set up event tracking to capture conversion values, then explore the Value Dashboard to optimize your ad spend.

Event Settings Guide -> API Reference